With a strong taste and smooth experience, Kingfisher Smooth targets younger legal-age consumers who enjoy strong beers. The company has made the new launch available in Rajasthan as it is one of India’s largest strong beer-consuming states.
Brewed using imported hops and containing no added sugar, it delivers a smooth, balanced taste while retaining the strength consumers expect, United Breweries said in a regulatory filing.
Speaking on the launch, Vivek Gupta, Chief Executive Officer, United Breweries Limited, said, “With Kingfisher Smooth, we are introducing a first-ever game-changing innovation in the mainstream strong beer segment, designed for next-generation consumers.”
The beer maker has put intensive research, design and consumer testing into this launch,which has resulted in a combination of superior brew and packaging.
“The strong beer segment continues to dominate beer consumption in India, and as drinking occasions diversify, we are seeing more consumers seek smoother, more approachable strong beers that are easier to enjoy without compromising the familiar taste they value,” Vikram Bahl, Chief Marketing Officer, said.
Kingfisher Smooth price: The newly launched strong beer will be available across leading retail outlets in Rajasthan at a price of Rs 100 for a 330 ml bottle, Rs 145 for a 500 ml can, and Rs 185 for a 650 ml bottle.
